Building a brand from scratch
KTP to FMC
The Start
KarenPoirier.com
Author, Content creator, Advocate.
I was initially asked to create artwork for Karen's first book, You are Not Alone, in 2020. Quickly following that we realized that having a place to host and promote the book other than just the publisher site would be important in getting the message out to whoever needed it. I was then asked to create a website to not only promote her book but also her youtube videos and coaching services.

We were able to create an elegant theme and stay true to Karen's style and needs for her website and brand




Clean Slate
Forwardmovementcoach.com
Certified Trauma Informed Life Coach
In late 2024 and into 2025 Karen has shifted to purely focusing on helping others with her coaching services and wanted her website to reflect what she wants to be seen as, which would be a clear professional presence with a friendly welcome. This is where the weeks of playing with colors and theme design, plus creating a new sleek logo came along.




